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This report is the culmination of over a year of research, engaging multiple researchers and methodologies to answer our research questions. We marshal data from a number of sources in our analyses, including state and federal demographics, educational and financial statistics, surveys, interviews and anthropological fieldwork with Virginia’s Latino households. While many fingerprints are on the work you find here, we at the Tayloe Murphy Center take responsibility for any errors or oversights.
We have four primary goals in this effort: first, to raise awareness of this burgeoning market; second, to share analyses that suggest the untapped market potential for financial service firms; third, to share prescriptions and best practices for those with interests in tapping the Latino market; and fourth to facilitate discussion among business persons, policymakers and the public on how to close the “banking gap” between Virginia’s Latinos and commercial banks and credit unions in our Commonwealth.