Images of Translators in Localization Discourse

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Written by Austermühl, F. and C. Mirwald (2010)

This article aims to determine the image of professional translators in the localization industry. Based on a corpus consisting of white papers published by leading industry representatives and applying mainly quantitative analysis methods, we identify an increasing degree of industrialization within the language services market. The consequence of this development is a marginalization of the translator within professional translation processes. This image of the translator projected in industry discourses of localization is in stark contrast to the one that has been established by Translation Studies

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