Volume 7, No. 4 
October 2003

 
  Ignacio Garcia


 
 
Front Page  
 
 
Select one of the previous 25 issues.

 

 From the Editor
Theory and Practice

 
Index 1997-2003

 
  Translator Profiles
Overcoming Stage Fright: from Ballet to Interpretation
by Izumi Suzuki

 
  The Profession
The Bottom Line
by Fire Ant & Worker Bee
Collection
by Andrei Gerasimov
Are you Prepared to Meet Your Client?
by Danilo Nogueira

 
Translators Around the World
The Situation of Turkish Literature in the German Polysystem
by Serpil Türk Hotaman

 
In Memoriam
In Memoriam: William P. Keasbey


 
  Translation Nuts and Bolts
What's in a Name: Juliet's Question Revisited
by Verónica Albin

 
  Literary Translation
Language and Choice for Learning/Translating English
by Ibrahim Saad, Ph.D.
La traducción al español de las referencias culturales en Who's Afraid of Virginia Woolf? de Edward Albee
Mario Juan Serrano

 
  Translator Education
Corpus-based Teaching: The Use of Original and Translated Texts in the training of legal translators
Esther Monzó, Ph.D.

 
  Advertising Translation
Loss and Gain of Textual Meaning in Advertising Translation: A case study
by Liu Zequan

   
  Translators' Tools
Standard Bearers: TM brand profiles at Lantra-L
Ignacio García, Ph.D.
Translators’ Emporium

 
  Caught in the Web
Web Surfing for Fun and Profit
by Cathy Flick, Ph.D.
Translators’ On-Line Resources
by Gabe Bokor

 
Translators’ Events

 
Call for Papers and Editorial Policies
  Translation Journal


Translators' Tools

 
 

Standard Bearers:

TM brand profiles at Lantra-L

by Ignacio García, Ph.D.
University of Western Sydney

 

ver the past few years, significant changes have been occurring in the translation industry. The Internet has become the terminological resource par excellence, and a hitherto isolated profession has been forging an international community through mailing lists. Translation Memory (TM) software has spread out from in-house translation departments and big agencies to the freelance community, with profound effects on how translation is undertaken and perceived. The profession has reached a transition point. For those attempting to divine how it may evolve, Internet forums provide an ideal window onto the world of the practising translator.

Chief amongst such forums is Lantra-L, where in open and unprompted discussions top-level practitioners around the world debate the issues that concern them, including how they are responding to TM. As agencies increasingly demand TM for certain jobs, possessing and mastering the software has become a question of livelihood; pros and cons of competing packages are weighed, and occasionally passions run high.

As yet, no single standard has emerged, with various brands vying for market share: by examining what TMs Lantra-L professionals are talking about (and indeed, not talking about) we discover that apart from objective views on different brands—principally Trados, DéjàVu and Wordfast—translators who have already made their choice rally around their standard and defend it with vigor. With Lantra-L contributors in the vanguard of their profession, their views and attitudes offer a glimpse of what software will be used by practitioners, taught in translation schools and demanded by clients in the coming years.


Why Lantra-L

In the late nineties freelance translators recognized they had to meet and adapt to the rapid advance of the new TM technologies—as the foundation dates of users' lists (Table 1) so eloquently reveal. Especially (but not only) for technical translators, the issue is no longer "Do I need TM?," but "Which brand of TM should I buy?" As developments continue, some users will also wonder "Is the TM I have now the best for my future needs?"

name

Web address

Foundation date

Number of members

Messages for June 2003

DéjàVu

http://groups.yahoo.com/group/dejavu-l/

1998

1233

1169

Wordfast

http://groups.yahoo.com/group/wordfast

2001

2205

1003

Trados

http://groups.yahoo.com/group/TW_users

1999

2138

438

Transit

http://groups.yahoo.com/group/Transit_TermStar

1999

353

66

SDLX

http://groups.yahoo.com/group/sdlx

1999

537

30

Wordfisher

http://groups.yahoo.com/group/wfisher

1998

221

11

Logiterm

http://groups.yahoo.com/group/logiterm/

2003

54

3

Multitrans

http://groups.yahoo.com/group/multitrans

2002

66

1

Metatexis

http://groups.yahoo.com/group/MetaTexis/

2001

134

0

Trans Suite 2000

http://groups.yahoo.com/group/ts2000_users

2000

62

0

Table 1: users' groups discussion lists (lists ordered by volume of messages)

Over a similar space of time, the Internet has come to acquire primary status among translators, and email discussion lists are vital nodes of information exchange. Of the multitude of lists available, Lantra-L is probably the oldest (founded in Autumn 1987) and one of the most active (membership at 1 July, 2003, 1148; subscribers in 66 countries, with average traffic approximately 800 messages per week). As a principal discussion forum for translators worldwide, it constitutes a virtual agora where neophytes (newbies in list-speak) can mix with and glean knowledge from experienced users.

Of alternative sources, CATMT (computer assisted translation—machine translation) focuses directly on our study area, but risks too narrow a view (and bias due to it being serviced by Atril, the developers of DéjàVu). The brand-specific TM users' lists are too limited in scope, dealing mostly with technical minutiae. At other professional lists based on country, language, or area of specialization (literary, legal...), while CAT will inevitably be present, it will be confined to the margins. Practitioners will thus be hard-pressed to find a more authoritative and up-to-date opinion on TM issues than through Lantra-L.


Data collection

The number of members and volume of messages on user lists have been considered reliable indicators of freelancer-preferred brands—an assumption supported on Lantra-L (29 Jul 2002 03:15)1. Brands on these lists were searched in the Lantra-L weekly archives, with hits for the period sorted in Table 2.

In order to facilitate the study and leave a more transparent record of the research process, content-rich messages (772 in all) were analyzed via computer assisted qualitative data analysis software (CAQDAS)—here, Nvivo2. Data was then systematically coded (by translator and brand), with results tabulated in numerical form, then contrasted with illustrative quotes.

Messages comprise contributions by some 134 individuals—ranging from highly experienced TM users to complete beginners. In a profession perceived as female-dominated, 68 were male (51%) and 52 female (39%), with no gender specified for the remaining 14. Data on country, language and specialization were not significant enough to warrant presentation. While TM preference was not always clear-cut—some use and value more than one, others change allegiance, while yet others have made a choice but are not entirely content—it was possible in most cases to make reliable assumptions, presented in table 2 (unclear value for 44). Incidentally, the most dramatic gender division was for Trados (15 male against 5 female). A brand/keyword out of context (KWOC) analysis, also in Table 2, produced the results consistent with the numbers gathered at Lantra-L.

 

Name

Web address

Messages at Lantra-L

KWOC hits

by brand

(Nvivo2)

Number of translators by TM of Choice

(Nvivo2)

DéjàVu

http://www.atril.com/

1905

1177

48

Trados

http://www.trados.com/

907

712

23

Wordfast

http://www.champollion.net/

317

234

8

Transit

http://www.star-ag.ch/eng/software/sprachtech/transit.html

129

100

5

WordFisher

http://www.wordfisher.com

90

111

4

SDLX

http://www.sdlintl.com/sdlx

82

64

1

Trans Suite 2000

http://www.metatexis.de/

28

21

1

Multitrans

http://www.multicorpora.ca/

23

17

1

Logiterm

http://www.terminotix.com/

17

38

-

Metatexis

http://www.metatexis.de/

7

9

-

Table 2: TM brands webpages (ordered by hits at Lantra-L, http://segate.sunet.se/archives/lantra-l.html, 1 Jul 2002—30 June 2003)

Trados vs DéjàVu

DéjàVu is the main force by both the number of messages and number of translators who have adopted it, followed by Trados and then Wordfast. The hierarchy is not immune to challenge, and supporters of the major brands occasionally engage in heated disputes (the so-called Lantra-L holy wars), under headings such as "Trados vs DéjàVu" with very long threads. The first shot in the latest conflict was fired on August 27, 2002 at exactly 08:47, and the ceasefire came three days later, at 21:58. In the interim, some two hundred email barbs were exchanged as a coalition of Trados and Wordfast supporters battled the perceived hegemony of a DéjàVu "clique" in the list. With the importance of TM software to translators, and the development invested in these programs by several competing purveyors, an emerging "expert" preference for a particular brand is bound to concern both users and vendors. Users in particular—for whom TM software represents a major investment in money and time in acquiring proficiency—will rush to defend their choice if there are hints of it losing status. It is therefore hardly surprising that discussions occasionally bubble over into open conflicts.

DéjàVu proponents can seem overeager to some: the Trados fraternity in particular resents the "buy DV" chorus whenever someone reports a problem, exacerbated by the fact that some of the stouter DéjàVu advocates are former Trados users themselves (29 Aug 2002 16:46). Indeed, by touting their software as vastly superior to Trados (and thus, by extension, to other brands), DéjàVu advocates can occasionally antagonize the rest. While "My DéjàVu paid for itself in one week" (29 Jul 2002 22:37) may indeed reflect some translators' reality, it can be repeated once too often: a frequent accusation is that DéjàVu is a "cult" whose zealots have hijacked Lantra-L, and tensions apparently sit simmering until only a spark is needed for all-out holy war.

Though unpleasant for combatants, such conflicts offer the observer an unparalleled opportunity. Here the most experienced users offer the closest we are likely to get to the freelancer's real take on TM, right down to a systematic comparison of which features are useful or not, and why. It may sometimes be "annoying to find exactly the same people saying the exactly the same things" war after war (30 Aug 2002 10:45), but a lot can be learned from what contributors—often witty and pithy by turns—have to say in a few lines about the issues at hand. Given that features keep being added to programs and the technology's reach keeps growing, a holy war every two years or so will serve the translation community very well.

The spark that touched off the last fracas was a message posted by a Wordfaster (and avowed opponent of the "cult") who complained Atril had sent him four unsolicited mails advertising bargain-priced DéjàVu. His complaint, headed "DV Spam", drew a 20-message flurry that soon blew out into 157 "Trados versus DéjàVu" and other exchanges. Once underway, the dispute organized itself around familiar lines, with Trados supporters challenged to show what Trados could do that DéjàVu could not (29 Aug 2002 12:39).

The defense concentrated first on filters: "T-Window for clipboard allows you to translate in *any* Windows application that supports the clipboard—no need for filters" (29 Aug 2002 11:38). "Tag Editor can handle any xml file you care to throw at it, just supply the DTD. Can DV? No it just has a generic SGML filter (which Trados has had since version 1). Executables? Can DV handle exe files or dlls? No? Trados can." (29 Aug 2002 04:33). The DéjàVu camp's response ranged from dismissive—"I'll certainly keep it in mind if ever I am given a file format that DV can't handle (BTW—what formats can't DV handle?)" (29 Aug 2002 09:54)—to appreciative: "now that is good and useful information. it *should* be included in any comparison" (29 Aug 2002 10:03).

Next came terminology management: "Multiterm is far more flexible than a simple Access-based database can ever be. Fine, you might feel that the TDB is quite adequate for your needs, but that is not the point, Trados does it better" (29 Aug 2002 16:33). This is a recurring theme and, while complaints abound regarding the steep learning curve for mastering Multiterm, and some will claim a basic glossary is enough, there seems to be consensus at Lantra-L on the superiority of this particular Trados tool (2 Nov 2002 17:09; 17 Jan 2003 06:46).

While Trados lands a few blows with filters and terminology management, DéjàVu strikes back with its "assemble" feature:

as i understand it, trados is good for translators who have repetitive texts. . . i don't have that kind of text, so i never bothered trying trades . . . déjàvu allows you to add to the database not just on the sentence level (which it does automatically) but on the word/phrase level . . . this is one of déjàvu's major strengths—for the rest of us who don't do manuals (29 Aug 2002 03:52).

Some DéjàVu opponents fail to be impressed, citing too many distracting options and too much mousework (29 Aug 2002 17:18). They will later coin the dismissive term of "DV assemblers" (26 Feb 2003 10:36). Others would take the feature seriously: "I generally prefer working in Trados, but like DV's sub-segment matching capabilities and use that for texts that will profit from it . . ." (5 Jan 2003 13:48)

Support is regarded as another DéjàVu strength over Trados.

I'm sure someone will say [Trados] support would help, but they don't. First of all, you have to pay for support, but even worse, they don't even respond. They took for ever to answer one of my questions by telling me I should check the knowledge base. Duuuuhhhhh! Do they really think I did nothing in all that time? (29 Aug 2002 08:57)

However, for the first time, this long-held perception at Lantra-L starts to change: "I have had very good levels of support from Trados Ireland . . . despite not having a Trados maintenance contract" (30 Aug 2002 09:22); " When I have phoned [Stuggart office], have commented that I really should think about getting a contract if I use TWB a lot. They have never refused to help because I don't have one" (30 Aug 2002 11:45).

Price was another battlefront during the holy war, although the most illustrative quotes appeared early in 2003:

As between Trados and DV, the choice is easy. Trados is unaffordable, too expensive, and chopped into little pieces each of which by itself costs more than the whole of DV which contains the equivalent functions all-in-one. Even Trados reps are embarrassed to tell potential customers what the thing costs . . . (5 Jan 2003 13:11)

To which a Trados adherent replies:

Trados is no longer the unaffordable monster it used to be. The Freelance edition now costs below 500 USD if you know where to look (places such as www.translatorgroupbuying.com). DV is around 900 USD, if I remember correctly, and even after adding on the Trados options pack and the new Multiterm iX (the basic Freelance Edition comes with the older version of Multiterm as standard), you're still not out of pocket . . . (5 Jan 2003 13:48)


DéjàVu as Trados substitute

DéjàVu is Trados-compatible, not vice-versa—a fact that would indicate the ascendancy of the latter: Trados is, unquestionably, the choice of agencies; DéjàVu just seems to be that of freelancers. The assumption seems to be that when agencies ask freelancers to do a job "with Trados", then DéjàVu (or Wordfast, or Transit, or SDLX...) will be adequate alternatives. Just how adequate, however, is a matter for debate.

At one point, a DéjàVu user will claim that "DV handles Trados files better than Trados does":

My experience has been on a number of larger projects that involved teams of translators—many used Trados, some used DV. I coordinated one of those mammoth projects myself and found that every single Trados-processed file contained tag problems (discovered during cleanup) that could not be corrected without retyping the source sentences and processing them again. I did my portions with DV in a Trados project producing uncleaned Trados files that cleaned without problems (29 Aug 2002 08:57).

This assertion went uncontested at the time, but DéjàVu / Trados compatibility did not always fare so well. Months later someone lamented: "An agency I work for has just made a royal hash of a large web site for an important customer, and are blaming me because I worked in DejaVu, whereas the other translators worked in Trados" (17 Dec 2002 05:10). Regardless of where the fault lay, there are many instances that show that some Trados knowledge is necessary when handling its files via other packages:

I accepted a Trados job, believing I could deal with it ... However, what I am looking at now is a "Trados Package" containing several folders, named "Ancillary", "STF", and "Translation". They contain a mix of .RTF and .TTX files, plus a number of file types I don´t know. The assumption seems to be that a Trados user can deal with this in one go. Can a WF/DV user? (18 Dec 2002 19:21).

In such cases it is often Trados users who go to the rescue—professional solidarity still outweighs brand loyalty, even if help occasionally comes with a dig:

Not trying to be rude, but I would have thought that giving a "Trados file" (to borrow from DV terminology—Trados users would refer to it as an "uncleaned file") to a non Trados user to proofread is ridiculous, especially if you are expected to make major alterations... (25 Nov 2002 16:10).

One individual was blunt in his assessment: "DéjàVu is for translation; Trados, for profanation" (6 Dec 2002 19:52).


Trados plus DéjàVu

It is common for experienced TM users to be familiar with more than one brand—even if some DéjàVu cultists like to say this is due to switching from Trados. Regardless, the emerging trend is that of highly experienced users opting for more than one application: "Two better than one" was the heading of a strand commencing 17 Oct 2002. For the more discerning, the option may not be Trados versus DéjàVu but DéjàVu plus Trados. The following example shows one person coming around to the "more is more" approach:

Had I given DV a fair chance (after downloading the demo about 5 times) and looked at alternatives properly, I would never have spent the money I did for Trados. In fact, I purchased additional tools because Trados did not meet my needs (i.e. dtSearch because Concordance did not find material I knew was there, WordFisher because WinAlign is very restrictive and time-consuming (29 Aug 2002 11:37).

Months later, however, she reports: "I am working in Trados now because I must track very specific information for the terminology used for this client and wonderful as DéjàVu is, this is not possible with DéjàVu" (25 Feb 2003 11:26). Subsequently, she will also complain she is reaching the limits of the DéjàVu Access based database, it being too slow to compact and repair while losing important client data in the process. A month later, a strategy combining both applications has emerged: "My solution is to pretranslate all texts with Trados (presegmenting unknown sentences), work in DéjàVu (creating Trados Workbench) projects, revise the exported file in Trados and then delete the original source file from DéjàVu and import the final translation" (18 Mar 2003 16:38).

An example of a prominent Trados user acknowledging use of both applications can be found at 5 Jan 2003 13:48.


Wordfast versus Both

Wordfast is a Word macro, a small program meant to perform—at least for Word files—almost as well as the big brands. It has gained an impressive market presence, as traffic in the Yahoogroups users' list shows, although its numbers are far less imposing on Lantra-L. Nevertheless, it is clearly positioned as the third main option, with Lantra-L members apparently seeing Trados as the agencies' preference, and DéjàVu and Wordfast as the choices of leading-edge freelancers and the average practitioner respectively.

Wordfast grew its user base through what was until recently unbeatable cost-effectiveness: it was free until October 2002. The developer, Yves Champollion, had entered into an agreement with a major agency, Logos, for the program's distribution, only to back out when he felt certain contractual conditions had not been met. Logos retained the source code and kept distributing it, Champollion began retailing a new version through his website, and the question of who has legal marketing rights is before the courts. Meanwhile, commercialization does not seem to have eroded Wordfast's market, despite availability of free or budget-priced alternatives.

Given Trados's present agency-preferred status, and that Wordfast, like Trados, employs MS Word as its user interface, Trados draws the most comparisons. For experienced Wordfasters, Trados "seems pretty familiar, like a bloated WordFast", and thus not as flexible (4 May 2003 10:42). It is deemed less user-friendly: "The learning curve for WordFast for me was about 10 minutes. Trados works on the same principle, but is a lot more convoluted" (18 Apr 2003 07:41). As with DéjàVu, Trados compatibility is a strong point:

Its Trados compatibility is excellent . . . in most cases you can keep your Trados clients (the ones that ask you to return uncleaned Trados files or to use an existing Trados memory and/or Multiterm glossary) happy by using Wordfast. I've been using Wordfast for one year now and it has been true in my case: not a single Trados client has ever complained about the uncleaned files I've sent them (20 Sep 2002 09:36).

There is also some proselytising, with floundering Trados users advised to jump ship: "Although this is probably not what you want to hear now that you've forked out your CHF 895, you could also give Wordfast (www.wordfast.net) a try" (20 Sep 2002 09:36); or "get a copy of Wordfast (easier and cheaper than Trados)" (21 Jan 2003 00:13). (For some reason, this does not seem to raise as many hackles as when it comes from DéjàVu proponents).

List members agree that Wordfast is effective for most needs, but differ on how far it can go. Some users would not hear of limitations: "in my experience, WF handles HTML, PPT and Excel as well as it does handle Word files" (20 Sep 2002 06:09) but most happy users admit the bulk of their work is in Word: "the situation could be different for people who have to translate more exotic stuff" (20 Sep 2002 09:36). The consensus seems to be that Wordfast handles Word files well, but is not as effective with other formats. Claims that Wordfast can manage Excel files from within Word are disputed: "Misleading info. It can, but the process is not pretty" (26 Feb 2003 12:43); limitations with PowerPoint and HTML are also pointed out (8 Oct 2002 16:12; 25 Jul 2002 16:51). It is repeatedly noted that results depend on how the source format has been handled.


The Others

The most prominent brands at Lantra-L are Trados, DéjàVu and Wordfast. Lantra-L subscribers know other brands exist, but they only tend to be mentioned in response to specific enquiries.

Take Transit: "I was offered a job provided I had Transit. Well, I don't have it... what is the story—how much, what is the learning curve, how frustrating is the experience?" (28 Apr 2003 12:46). The package has its adherents: "I have been using it for several years and I am very, very satisfied with it. I favor the concept of having many small reference files instead of a single huge database (before switching to Transit, the memory database of a different TM program got corrupted and I had lots of problems)" (19 Sep 2002 15:32). Technically speaking, Transit's structuring of sentences and terms for reuse is quite different from its competitors, and for some, markedly superior.

Well, it is one of the most powerful CAT tools, but really not one of the easiest-to-catch. Interface is not as user-friendly as happens with other tools (specially Trados), so the best way is to have somebody to teach you in the first steps, later use the reference guide to become truly skilled with it . . . (26 Apr 2003 13:18).

Lack of user-friendliness was echoed by others (19 Sep 2002 15:19). Being relatively expensive and lacking a well-defined market presence, Transit's strategy to compete with budget alternatives are free Satellites—"the castrated version" (19 Sep 2002 18:17)—that are only useable in conjunction with Transit Professional in which the project is prepared. Transit is also the in-house tool of the large Star agency.

SDLX is another major brand with an agency connection (SDL International). A subscriber who had been offered SDLX Translation Suite Standard (there is also a Professional version) asked for experiences (18 Sep 2002 10:54). One response, based on testing over the trial period, was that "you would not be better off that with, say, DéjàVu" (18 Sep 2002 13:56). SDLX specificity is the way it manages formatting: instead of codes, it relies on the format painter for copying source formatting to the target text for each segment—a feature disliked by some (18 Mar 2003 07:27).

The third in this group of premium-priced, established brands, TransSuite 2000, lacks the support of either a big parent agency or a body of users at Lantra-L. According to the same subscriber who has downloaded the demo: "TS2000 is a kind of pocket DV; same approach (stand-alone editor + filters), but with fewer options." (9 Sep 2002 23:28).

At the budget end, Lantra-L archives for the period studied show there is still a niche for Wordfisher in a market virtually monopolized by Wordfast. Another Word macro, it has more modest capabilities (it works only with Word and lacks fuzzy matching) so that even some of its supporters do not see it as TM: "DéjàVu is a TM program, Wordfisher is not" (20 Mar 2003 07:12). It is viewed as "a good work tool for business letters, legal documents, news items, and the like"—the kinds of non-repetitive texts most translators deal with—while offering "some of the same advantages as expensive CAT tools, without the price tag" (20 Mar 2003 07:12). Lack of fuzziness for some is even seen as an advantage: "it ain't automatic, but neither does it produce "DV humor" (or Tr...s humor)—no fuzzy matches—and it produces beautiful aligned corpora against the day you do move to something more powerful." (20 March 2003 09:31). When it comes to upgrading, it is usually to Wordfast (5 Sep 2002 23:21); nevertheless, some who have done so feel more features come with greater inconveniences (20 Mar 2003 10:58). Like Wordfast, Wordfisher is MacIntosh compatible, and while this feature is appreciated by some, Mac compatibility is not without its problems for both packages (24 Sep 2002 21:52; 17 Oct 2002 17:14).

Two Canadian newcomers are acquiring a profile. Logiterm is described as somewhat user-unfriendly (9 Jan 2003 09:26), but with a "simply amazing" alignment tool (24 Apr 2003 11:50). A contributor considers it interesting enough to set up a Yahoogroups list (9 Mar 2003 07:39). Multitrans has at least one user who prefers it to Logiterm (9 Jan 2003 09:26). Another has tried the demo:

Its main claim is that it can align many documents very quickly. It does align quickly, but not very well. It can also extract terminology for creating glossaries, but I found it retrieved way too much useless material. Also, it does not extract bilingual pairs. Given the number of phrases that had to be weeded out, it would have been faster to use WordFisher to compile a glossary or even do it manually (8 Jan 2003 19:18).

Metatexis, a brand with a numerous if quiet users' list, gets only a passing mention in our data as "similar to Wordfast" (19 Aug 2002 23:40). Other mentions go to the old Xywrite—it has at least one keen supporter who still uses it "to massage data into shape for Wordfast" (5 Sep 2002 16:17). OmegaT freeware (no users), is recommended for those happy to work in Java environment (14 May 2003 12:02); Foreigndesk, also free, figures as a MacIntosh option (17 Oct 2002 16:31). Ecco, Translator's Intuition, and SprintTM, pass without comment.


Lantra-L and TM Choices

The Internet has changed the translator's environment by giving a traditionally scattered and individualized profession unprecedented means for research and resource sharing, thus allowing special-interest groups to be constituted and promoted with an agility and reach never available in the print age. This change has come hand-in-hand with TM, which has brought translation to the verge of a qualitative leap comparable only to the introduction of print: through TM, translation—corseted for centuries within the artisanship paradigm—is finally addressing the productivity demands of the industrial age.

Since the late nineties, changes in the TM scenario have been both reflected and driven by e-mail groups, each thriving on their mutual synergies. While intra-brand questions are addressed on user lists, inter-brand ones are thrashed out in arenas such as Lantra-L, and it can be make or break. Logiterm, which made its debut early this year, is a case in point: perhaps with the support of trend-setting users it may gain a foothold as Wordfast did; if ignored it will likely fade from view as others before it.

While developers talk standards such as TMX (for inter-application memory exchange), experienced TM users within the profession are becoming standard-bearers themselves. By commission or omission, they determine which applications achieve exposure; their court of opinion has found for a triumvirate of applications legitimized by questions such as "I would like to know if Trados, WordFast or DéjàVu (these three only, please) can handle a spreadsheet format *with reasonable ease*" (17 Jul 2002 02:49).

The famed Lantra-L holy wars are a manifestation of how seriously these standards are disputed; in employing the term, Lantra-L members (however ironically) are recognizing these debates as battles for the hearts and minds of TM users present and future. With Lantra-L's international reach, the shots are indeed heard around the world.