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Network – Learn – Profit
Thank you for picking up The Little Book of Social Marketing for Translators. s. Even today, there still seems to be a stigma attached to social media, and I must confess that I too am a very late adopter. For years, I dismissed social media as a fad – something teenagers do after school that certainly had nothing to do with professionals running a business. Over time, though, I noticed that more and more colleagues and clients were using it, some extensively. So the question became whether I wanted to keep ignoring social media and get left behind or to invest a few hours of my time to explore it and stay in touch with peers, clients and current events in the industry. For me, the answer was obvious. In this book, I will discuss the benefits of social media marketing for small business owners, particularly language professionals.